That's Apple
Last week’s keynote wasn’t particularly memorable, but there’s one thing that blew me away.
Take a look at this scene from the video that introduced the new retina iMac.
While this image is on-screen, the narrator’s doing a deep dive into the new timing controller that powers the display. It’s about as technical as Apple gets in a keynote.
But look behind the exploded iMac. Behind the new ‘TCON’ there’s a girl holding her father’s hand. Not brought to the centre of the frame, not inflated to be the story of the video, just a consequence of this device being in their home. That’s incredible storytelling.
That’s Apple.
My products
💅 Vanilla – hide icons from your Mac menu bar for free
🚀 Rocket – super-fast emoji shortcuts everywhere on Mac… :clap: → 👏
⏳ Horo – the best free timer app for Mac
📂 FastFolderFinder – a lightning-fast launchbar app for folders and apps
📖 Kubernetes – my book on Kubernetes for web app developers
😄 Emoji Bullet List – easily emojify your bullet point lists (like this one!)
Jump on my email list to get sent the stuff that’s too raunchy for the blog.
(Seriously though, it’s an occasional update on apps I’ve built and posts I’ve written recently.)
💅 Vanilla – hide icons from your Mac menu bar for free
🚀 Rocket – super-fast emoji shortcuts everywhere on Mac… :clap: → 👏
⏳ Horo – the best free timer app for Mac
📂 FastFolderFinder – a lightning-fast launchbar app for folders and apps
📖 Kubernetes – my book on Kubernetes for web app developers
😄 Emoji Bullet List – easily emojify your bullet point lists (like this one!)
Jump on my email list to get sent the stuff that’s too raunchy for the blog.
(Seriously though, it’s an occasional update on apps I’ve built and posts I’ve written recently.)